Sample Chapter Essay Example for Free

Sample Chapter Essay Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will easily fall to grab the said product. Television advertisement has a great impact when it comes to decision making and lifestyle of the students of the University of Batangas. They really choose the product that is fit and acceptable to their taste. Sometimes patronizing and endorsing can also change their choices of product and services. Some students tend to buy the product being patronize for them to recognize the group and strengthen the sense of belongingness. These observations are based on the survey conducted to undertake the present study. Every individual is easily attracted to those colorful advertisements on TV showcasing their products, companies, etc. , trying to capture viewers and infecting their minds into buying their product and services. It gives familiarity to an individual and it provides information about the product and services they can offer with their own advertising strategies into selling to the market. People are usually led astray by these advertisements forcing them to purchase wants which are not very necessary. In this study, the researchers have focused on shampoo advertising. They use celebrities to fuel aspirations among potential users and would simply start with graphic portrayals of shiny lustrous hair with the brands catchline which is used to emphasize the look and health of hair due to the nourishing action of Pro V. The stress, as always, was on the product and the crucial â€Å"moment of confirmation†, where the visuals show damaged hair being rendered healthy and shiny through shampoo usage. Advertising that is creatively executed helps the brand to break the clutter and build strong impact in the target market. It is very obvious that the products under competition have similar function and benefits but it should still have differences which can give the consumer a satisfaction and an aid to stay and buy the product. And they have different ways how their product will communicate to the public. Selected shampoo advertisements such as Pantene, Palmolive, Sunsilk and Rejoice are the main attention of this study since these are the brands mostly aired on television. The researchers have come up with the study because they believe that shampoo advertisements should be given consideration since it really brings an intensive impact to the society. Theoretical Framework The re-conceptualizing of the audience is clearly articulated in uses and gratifications theory. This study is anchored on the uses and gratification theory of Katz, E (1959) that deals with the effect of people on the media. The theory describes mass communication, as it provides an approach that is audience-centered. It deals with how and why people adopt specific media to satisfy their needs. The theory places more focus on consumer, or audience, instead of the actual message itself by asking â€Å"what people do with media† rather than â€Å"what media does to people. † It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audience is responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers’ gratification. For example, television advertise a particular product the viewer/s consumer will have an idea about it and the tendency to buy and the quality of advertisement will excel by the means of how percent of people patronize the products. . In this theory states the benefits of one to another. Statement of the Problem This research aimed to assess the implications of selected shampoo advertisements on the buying behavior of AB students of the University of Batangas. Specifically, the research sought to answer the following questions: 1. What is the profile of the respondents in terms of following: 1. 1. age; 1. 2. course; 1. 3. year level; and 2. What are the shampoo brands bought by the respondents? 3. How often do the respondents buy the shampoo brands? 4. How often are the respondents exposed to television shampoo commercials? 5. To what extent do the shampoo advertisements affect the respondents’ buying behaviour? Significance of the Study Today, a large number teenagers and student with various group, gender, educational level are seeing advertisement on various television medium and on habits, living has a broader impact. Thus, the researcher believed that after this study the student will be able to; a. Recognize how television advertisement affects their social interaction with their group, b. Educate and gain deeper understanding of advertising consequences and effects, c. Know the relevance of advertising in shaping the society To the future researcher – the result of this study would provide them the relevant information needed in accomplishing future studies and concerns. Scope, Limitation and Delimitation of the Study This study encompasses the entire range implications of selected shampoo advertisements on the buying behavior of Female AB students of the University of Batangas, AY 2013-2014. It also focuses on identifying the profile of the respondents as regard to their age, gender, course, year level and monthly family income; the shampoo brands commonly bought by the respondents; how frequent the respondents buy shampoo; how often are the respondents exposed to television shampoo commercials; and the extent of shampoo commercials that affect the respondents’ buying behavior as consumers in terms of brand’s popularity, endorser’s influence, price of the shampoo brand, package design of the shampoo brand, message presented by the advertisement, advertisement’s creative execution and presence of values, attitudes, and lifestyles of the audience. This research study consisted of 126 respondents from AB students of the University of Batangas. It intended to evaluate and scrutinize the results of the respondents from the items raised in the researcher-made questionnaire. This study is limited to the response of the viewers on shampoo advertisements and its involvement to the respondents. On the other hand, the researchers did not incorporate the other television advertisement, but rather concentrated or focused on shampoo advertisements. It did not also include the technical aspects of advertising in its broad meaning. Definition of Terms To ensure better understanding of the study, the following terms were defined according to their textual and optional meaning; Advertisement – This pertains to something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement. Attitude – This refers to a learned tendency to behave in a consistently favorable or unfavorable manner with respect to a given object, idea, person, or situation. Buying behavior – (also known as consumer behavior) is the process involved when individuals or groups select, purchase, use, or dispose of products or services, ideas, or experiences to satisfy needs and wants. Brand – This refers to the name, term, design, symbol, or any other feature that identifies one sellers product distinct from those of other sellers. Consumers – This is a person or group of people, such as a household, who are the final users of products or services. The consumers use is final in the sense that the product is usually not improved by the use Creative execution – This refers to the manner in which an advertising appeal is carried out or presented. A particular advertising appeal can be executed in a variety of ways and a particular means of execution can be applied to a variety of advertising appeals. Endorser – This is a person who may or may not be users of a particular product or service that may lend their names to advertisements for such products or services for a fee. Lifestyles – This pertains to the non-demographic characteristics of people when describing their behavior, such as recreational habits. Value – These are shared beliefs among group members as to what behaviors are desirable and non-desirable. Television – TV, the abbreviation for television is a telecommunication device used to transmit moving visual media. It became popular in the mid-twentieth century as a medium for entertainment. â€Å"TV† may also refer to the physical device. Televisions are used to view various subscription based programming, movies (via an additional media player), and recent models can also be used as computer monitors. Television advertisement – This refers to the use of commercial advertisements as a means of promoting a companys products or services through the television. It can be done on cable TV, national TV or the local stations. The concept behind it is to bring advertising commercials, production and campaigns to TV viewers in between their favourite programs as this is set to get their attention. Successful TV advertising is witty, thoughtful short and straight to the point.

Comparative analysis of the rise of religious extremism in Arab and Ind

Comparative analysis of the rise of religious extremism in Arab and Indian Politics The cases being discussed by the authors here are more significant than the discussion of any other Muslim or Hindu nation because of the fact that these cases discuss the role of these religions in their respective birthplaces. We can realize the importance of this point by considering, for example that the Islamic countries worldwide look towards the Arabic ulemas for validation of their Islamic policies and also each fatwa issued by the Arab ulemas is almost always followed by a similar action by their counterparts in other countries. Similarly, though Hinduism doesn’t have a transnational appeal like Islam, Hindus all over the world still regard India as the ‘holy land’. Thus the followers of both these religions tend to look towards these nations in the hour of crisis of faith. Interestingly, many of the causes for the rise of extremist Islam in Arabic politics and Hinduism in Indian politics appear to be similar. The states’ unwillingness to recognize the role of religion in the society, the growing influence of secularists which led to the displacement of the traditionalists form their positions of power, and the ability on the part of religious groups to create a successful network of social, educational, religious and charitable organizations across the nation are some of these causes. In fact, the last of these similarities is strikingly apparent in context of the rise of Society of Muslim Brotherhood in Egypt and the Rashtriya Swayamsevak Sangh in India. However, there are some significant differences, as well, due to the inherently different nature of the society and culture in different countries. One of the major reasons for th... ...arate legal code for their community, was often perceived as ‘sticking together’. The Islamic precept of considering religion as superior to nationalism (Wataniyyah) and the oft repeated attitude of some Indian Muslims of not bowing before the national flag give rise to a bitterness between the two communities. In fact, such Koranic notions as dividing the world in two regions- Dar es Salaam (the house of peace, where Islam prevails) and Dar el Harb (the house of war, where Islam does not exist) - and proclaiming that there will be lasting peace on earth only when the whole world comes under Islam, are often behind the worldwide anti-Islamic view that we are witnessing in today’s world. Such circumstances, along with the promise to rebuild the Ram Janmabhoomi temple in Ayodhya, were fully exploited by the BJP to gain a significant political support and surge to power. Comparative analysis of the rise of religious extremism in Arab and Ind Comparative analysis of the rise of religious extremism in Arab and Indian Politics The cases being discussed by the authors here are more significant than the discussion of any other Muslim or Hindu nation because of the fact that these cases discuss the role of these religions in their respective birthplaces. We can realize the importance of this point by considering, for example that the Islamic countries worldwide look towards the Arabic ulemas for validation of their Islamic policies and also each fatwa issued by the Arab ulemas is almost always followed by a similar action by their counterparts in other countries. Similarly, though Hinduism doesn’t have a transnational appeal like Islam, Hindus all over the world still regard India as the ‘holy land’. Thus the followers of both these religions tend to look towards these nations in the hour of crisis of faith. Interestingly, many of the causes for the rise of extremist Islam in Arabic politics and Hinduism in Indian politics appear to be similar. The states’ unwillingness to recognize the role of religion in the society, the growing influence of secularists which led to the displacement of the traditionalists form their positions of power, and the ability on the part of religious groups to create a successful network of social, educational, religious and charitable organizations across the nation are some of these causes. In fact, the last of these similarities is strikingly apparent in context of the rise of Society of Muslim Brotherhood in Egypt and the Rashtriya Swayamsevak Sangh in India. However, there are some significant differences, as well, due to the inherently different nature of the society and culture in different countries. One of the major reasons for th... ...arate legal code for their community, was often perceived as ‘sticking together’. The Islamic precept of considering religion as superior to nationalism (Wataniyyah) and the oft repeated attitude of some Indian Muslims of not bowing before the national flag give rise to a bitterness between the two communities. In fact, such Koranic notions as dividing the world in two regions- Dar es Salaam (the house of peace, where Islam prevails) and Dar el Harb (the house of war, where Islam does not exist) - and proclaiming that there will be lasting peace on earth only when the whole world comes under Islam, are often behind the worldwide anti-Islamic view that we are witnessing in today’s world. Such circumstances, along with the promise to rebuild the Ram Janmabhoomi temple in Ayodhya, were fully exploited by the BJP to gain a significant political support and surge to power.

Organizational Performance Management Essay

Organizations across the board monitor performance in order to be profitable, and make their stakeholders happy, including healthcare organizations. The following paper will address similarities along with differences among three specific healthcare organizations; long-term care, VA hospitals, and community/public health systems. We will also discuss how each organization monitors performances, and how each organization achieves regulatory and accreditation compliance. Communication with leadership in order to align organizational goals, and compliance with regulations and development of risk and quality management systems will also be addressed. Long-term care, VA hospitals, and community/public health systems may be different in the patients that they treat, but overall they are fairly similar. The top priority of all three organizations is to care for their patients and stakeholders, and staff performance has to be top priority for the management team of any one of those three organizations. Long-term care usually requires more staff to care for the patients who are 65 or older, and in declining health therefore requiring a bigger management team usually consisting of a Director of Nursing, Assistant Director of Nursing, Registered Nurses, Licensed Practical Nurses, Certified Medication Aides, and Certified Nurse Assistants just for direct care to a patient. There is also the dietary department that makes meals for the patients, and if therapy is needed there are more people involved as well such as representatives for Medicare or Medicaid insurance since most elderly people are covered under one or both. Imagine having all of these people working for one patient, this is what happens in long-term care. Many people working as a unit to help individual patients. Most long-term care facilities are privately owned, and employ anywhere from a few people up to hundreds of people. The Department of Veterans Affairs (VA System), operates the largest health care system in the United States, and employs nearly 15,000 doctors and 61,000 nurses as of 2012. With such a large amount of employees it can be extremely difficult for the VA to have proper organizational management, and this in turn leads to poor performance, and is the reason for many of the problems that the VA System faces today. Community/public health systems have one main goal, and that is to ensure the overall healthy of the community. This can include diagnosing and investigating health problems or hazards, informing the community of those hazards or problems, enforce laws and regulations, and help those with low/no income find health care that the individual can afford. So rather than being an actual organization that is caring for individuals like long-term care facilities, or the VA system, the community/public health systems tries to take more of a preventative approach to health care. Long-term care, VA Hospitals as well as Community Public Health systems will monitor performance by following different steps the organizations come up with. First and Foremost everyone would come to the initial meeting to where they will discuss the performance process and come up with a plan together as a team. It will also allow for the employees to be monitored, which will be able to be reviewed. They will be monitored on the work that each employee is putting out and how they are contributing to the team and the organization. During the meeting we will come up with a plan: the plan will allow us to go over the job descriptions to determine what needs to be done as an individual as well as a team. The second objective would be to monitor the work of the employees and employers to make sure that they are doing the necessary steps that need to be done. We will also identify and barriers in which are keeping the employees from accomplishing the performance objectives and help them to achieve or overcome them. After monitoring the employers and employees we will then go into review which allows us to sit down and discuss the overall work in which they put out. Self-assessment will be given to the employees and employers to which they can grade themselves and assess how they have been doing in the organization throughout the year and how they can better themselves in the future wh ile working at the organization. However, the organizations achieve regulatory and accreditation compliance of each organization will help each organization by making sure that they are in compliance with up to date information and laws to better serve the patients and staff. For instance it will offer different services like Awareness, Education and Organization, which helps to create the awareness, obtain executive management commitments. It will also offer Assessment and Risk Analysis, Training, documentation and ongoing monitoring. By making sure each employee receive  the necessary classes and training they will be successful in achieving the organizational performance in which is set by the organizational team. By improving the overall organizational performance different things can be done from appraising and rewarding the necessary employees that do go over and beyond for the organization. Also, by making sure everyone is doing the necessary jobs in which need to be done by following the plan in which is set regarding the organizations. Leadership is critical to any organization such as Long-term Care, VA Hospitals, and Community/Public Health Systems. Without the importance of leadership, there would not be success in any organizations. According to The Joint Commission, the quality and safety of care provided by the organizations depends on many factors such as: A culture that fosters safety and quality The planning and provision of services that meet the needs of patients The availability of resources such as: human, financial, physical, and information for providing care A sufficient number of competent staff and other care providers Ongoing evaluation and improvement of performances Accreditation is an assessment process for the organizations that defines standards of acceptable operations and performances. The standards that deal with the outcome and performance issues are considered to be the most important standards to promote the healthcare quality improvements. The â€Å"Longtermcare.gov† website states that long-term health care effects nearly 70% of people over the age of 65. With such a large portion of the population using this type of health care it is important that the risk and quality management systems that are put in place are in fact bettering the care these patients are received. Risk and quality management systems help to ensure that patients are taken care of and protected. Some ways that states are ensuring this protection is by screening and evaluations, risk assessments, communication, education and staff training (Selid & Galantowicz, 2005). The unfortunate reality is that long-term care facilities do not always follow the risk and quality management systems that are put in place. What is more unfortunate is that the population that is served by this type of health care often does not have the ability to do something about it. Public Health System Public health systems effects every American every day, according to the CDC public health systems are responsible for, â€Å"Preventing epidemics and the spread of disease, protecting against environmental hazards, preventing injuries, promotes and encourages healthy behaviors, responds to disasters and assists communities in recovery and assures the quality and accessibility of health services (â€Å"Center For Disease Control And Prevention†, 2014).† The Federal Government is responsible for providing goals, standards and policies for state and local public health systems (â€Å"Center For Disease Control And Prevention†, 2014). One of the biggest jobs that the public health systems have are vaccinations, and infectious disease surveillance (â€Å"Center For Disease Control And Prevention†, 2014). 92% of local health departments carry out these jobs on a daily basis (â€Å"Center For Disease Control And Prevention†, 2014). Compliance with the federal government’s policies means that local health systems gain funding that then helps to continue serving the public. Center for disease control and prevention. (2014). Retrieved from http://www.cdc.gov/stltpublichealth/about/index.html Conclusion When organizations such as long-term care, the VA or public health systems look to improve their organization and make a better profit, they will look at past performance to see what should stay the same as well as what needs to be changed. Risk and quality management are also used to make the organization the best it can be. Although all three health care organizations main purpose is the health and wellbeing of patients they have many similarities as well as differences. The three organizations discussed are all ran by regulations and goals that help to shape the organization. Link people to needed personal health services and assure the provision of health care when otherwise unavailable. Community health systems helps by providing families in the community of low income http://ctb.ku.edu/en/table-of-contents/overview/models-for-community-health-and-development/ten-essential-public-health-services/main References: JCAHO (Joint Commission on Accreditation of Healthcare Organizations) Joint Commission Standards. 2000. Retrieved from www.jcaho.org/standard/jcstandards.html Keeping the Right People (Performance Management) http://hrcouncil.ca/hr-toolkit/keeping-people-performance-management.cfm Kliff, S. (2012, November 12). Five facts about veterans’ health care. Retrieved from http://www.washingtonpost.com/blogs/wonkblog/wp/2012/11/12/five-facts-about-veterans-health-care/ LongTermCare.gov. (). Retrieved from http://longtermcare.gov/the-basics/how-much-care-will-you-need/ Performance Management Organizational Performance Management (U.S. Office of Personnel Management) http://www.opm.gov/services-for-agencies/performance-management/organizational-performance-management/ Selid, B., & Galantowicz, S. (2005, February). Risk Management and Quality in HCBS: Individual Risk Planning and Prevention, System-Wide Quality Improvement. , (), . Tyler, D. A., PhD., & Parker, V. A., D.B.A. (2011). Staff teamwork in long-term care facilities. Research in Gerontological Nursing, 4(2), 135-146. doi:http://dx.doi.org/10.3928/19404921-20100706-01

Food Preservatives - 1311 Words

Introduction A preservative is a naturally occurring or synthetically produced substance that is added to products such as foods, pharmaceuticals, paints, biological samples, wood, etc. to prevent decomposition by microbial growth or by undesirable chemical changes. All food products except for the one growing in our kitchen garden have food preservatives in them. Every manufacturer adds food preservatives to the food during processing. The purpose is generally to avoid spoilage during the transportation time. Food is very important for the survival, so food preservation is one of the oldest techniques used by human beings to avoid its spoilage. Different ways and means have been found and improved for the purpose. Boiling, freezing†¦show more content†¦4. Boiling (heating, including pasteurization) Food can be made sterile by heating it to over 70 °C (pasteurization) with the bacteria being killed or by raising the temperature to over 120 °C Ultra High Temperature (UHT). 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